Midway through last summer, Keith Gill wanted to talk about GameStop Corp. Shares in the struggling chain of video-game stores were trading around US$4, but he had been heavily invested for more than a year and was still so excited about its prospects that he devoted the first instalment of his Kitty Corner video series to the company.
“Some people won’t even tune into the stream right now when they hear that I’m bullish on GameStop,” he said to the camera in his suburban Boston basement. He was wearing a kitten t-shirt and a snapback hat atop his shoulder-length hair — a style one YouTube viewer mocked by saying, “Nice mullet, cat boy.”
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Gill laughed off the jabs.
“I think everyone else is crazy and I think I’m right,” he said of his long position on GameStop, which operates as EB Games in Canada.
Months later, Gill’s belief in GameStop has been proven correct, albeit under very strange circumstances. On Friday, he was identified as the man behind the DeepFuckingValue (DFV) account that has reached folk hero status on Reddit in recent weeks.